Advertising and use of the PAACB Logo:
Policy for Certified Analysts and Laboratories with Certified Analysts
The PAACB programs are designed for individual analysts, not laboratories. Analysts working independently may see the advantage of advertising the fact that they are PAACB certified, and laboratories employing analysts may also wish to advertise the fact that they have PAACB certified analysts on their staff. The use of the PAACB name and/or Spore Analyst logo announces to clients and customers that the analysts have demonstrated an established level of knowledge required to perform analyses in a specified area.
PAACB certified analysts and the laboratories for which they work have permission, and are encouraged, to use the PAACB Certified Analyst logo and advertise the certified status of the analyst(s). However, any use of the PAACB Certified Analyst logo or name must conform to the requirements and restrictions as outlined and described below.
1.1. The PAACB logo (without the spore analyst designation) is for PAACB Corporate use only and may not be used by any individuals or other organizations.
1.2. The PAACB Certified Analyst logo is meant for use by individual certified analysts and for use on reports. See section 3, below.
1.3. The PAACB Advertising logo is meant for advertising use by individual certified analysts or laboratories. See section 4, below.
1.4. No analyst or laboratory shall advertise PAACB certification or use the PAACB Certified Analyst logo or advertising logo until the analyst has received written notice of certification from the PAACB.
1.5. A certified analyst (or their laboratory) may not imply in their use of PAACB name or logo, nor in any reference to PAACB certification, that the PAACB approves their product or service.
1.6. An analyst (or their laboratory) that is certified by PAACB in one field or level (e.g., Spore Analyst I) must ensure that they do not imply certification in any other field or level (e.g., Spore Analyst II or Pollen Analyst) for which they are not certified.
1.7. The PAACB shall take appropriate action to deal with improper or unauthorized use of the PAACB name and/or logos. Such action may include:
¨ request for corrective action,
¨ publication of transgression,
¨ suspension or withdrawal of certification, and/or,
¨ legal action.
2. Terminology for Advertising
The following statements may be used on advertising and web pages. The statements in italics must not be modified in any way. Any modifications or other uses of these statements require prior written approval from the PAACB Board of Directors.
2.1. “(PAACB Candidate Name/Number) is a PAACB Certified Spore Analyst I, as documented by the analyst’s certificate of certification.”
2.2. “(Laboratory Name) has PAACB certified spore analysts on staff as documented by the analysts’ certificate of certification.”
2.3. If a laboratory operates in multiple locations, the laboratory name and location must be specified, “(Laboratory Name, location) has PAACB certified spore analysts on staff as documented by the analysts’ certificate of certification.”
3. Terminology and the PAACB Certified Analyst Logo on Reports
The following statements may be used on reports by individual analysts or laboratories. The statements in italics must not be modified in any way. Any modifications or other uses of these statements require prior written approval from the PAACB Board of Directors.
3.1. On reports containing exclusively results analyzed by PAACB certified analysts, the following may be used:
3.1.1. The PAACB Certified Analyst logo, followed by, or subtended by, the ID number(s) (or PAACB ink stamps) of the analyst(s) analyzing those samples, and/or,
3.1.2. The statement, “All samples were analyzed by PAACB certified analysts (ID#????, ID#????, etc.).”; note, the PAACB ID numbers must be either listed or indicated using the PAACB ink stamp.
3.2. On reports where only a portion of the samples was analyzed by PAACB certified analysts, the following may be used:
3.2.1. The PAACB Certified Analyst logo and the statement, “A portion of these samples was analyzed by PAACB certified analysts, as indicated.”, and the individual samples so analyzed must be clearly marked using either the PAACB ID number of the analyst or their PAACB ink stamp. The above statement must be conspicuously located near the logo and not of a small font relative to other statements on the report. The statement can be used without the logo.
3.3. The PAACB Certified Analyst logo may not be used on a report which does not contain analyses performed by a PAACB certified analyst.
4. Use of the PAACB Advertising Logo
The PAACB advertising logo may be used by PAACB certified analysts and their laboratories on written material or web pages if the following conditions are followed.
4.1. The PAACB advertising logo may only be used by analysts that hold current certification and the laboratories by whom they are directly employed.
4.2. If a laboratory operates in multiple locations, the specific location of the laboratories having certified analysts must be listed below the logo.
4.3. The PAACB advertising logo may not be used on any written matter, web pages, materials, or products that do not pertain directly to the PAACB certified activities.
4.4. Any enlargement or reduction in the size of the logo shall retain the same proportions as in the original master PAACB advertising logo.
5. Expiration or Suspension of Certification
5.1. Any analysts whose certification has expired or has been suspended may not advertise using the PAACB name or logo.
5.2. Any laboratory having no currently certified analysts, due to expiration or suspension, may not advertise using the PAACB name or logo
6. Modifications of this Policy
The PAACB Board of Directors reserves the right to append or modify this policy.
7. Acceptance of this Policy
Before using the PAACB name or PAACB Certified Analyst logo, the certified analyst must agree to the above statements in writing. Please contact the PAACB administrator for more information.